Capitalmind Investec advised the MBO of Bonum Group, sponsored by Florac and Trajan Capital

About the deal

Bonum Group is a data-driven marketing and communication platform providing purpose-driven services to nonprofit organizations, public entities and private corporations in France, Germany, Belgium and Austria. Bonum experienced substantial growth over the recent years, thanks to its sharp digital skills, its full-service approach, and to a successful external growth strategy.

Following a first buy-out led by Déborah Berger and backed by Trajan Capital in 2022, Bonum is going through a new MBO sponsored by Florac – and Trajan who re-invests – to support the team in its ambitious growth project. Bonum aims to pursue its strong organic growth and accelerate development through new acquisitions to strengthen its leadership in fundraising in Europe and increase its market share in purpose-driven communication (CSR communication, citizens mobilization, etc.).

What we did

Capitalmind Investec advised Trajan and Bonum management on the whole transaction project:

• defining deal tactics and timeline,
• designing a resilient equity story,
• qualifying relevant investors to value Bonum positioning and support its development,
• organizing and executing an efficient, competitive bid process,
• running a Lenders Education with financing institutions (banks and private debt).

“After completing three successful LBOs in less than three years with the Capitalmind Investec team, we can attest to the excellence of their ongoing support in this type of transaction. Their ability to understand both the financial and human aspects, as well as their capacity to consider the interests of all parties involved, has been remarkable each time. Their thoroughness and commitment at every stage of the process, across all levels of seniority, have been instrumental in the success of these transactions.”

Tanguy Tauzinat
Co-founder, Trajan Capital

“Capitalmind Investec assisted us in this process with great professionalism and were very available to reassure the Bonum management team at every stage. This in-depth work and the confrontation with various potential acquirers enabled us to develop our strategic vision for the group’s next stage of development and to find the ideal partner for the next round. Communication with Capitalmind Investec was fluid and constructive, and the team was extremely available and responsive to our needs.“

Déborah Berger
CEO, Bonum Group