About the deal

Golden Care, a global provider of eco-friendly cleaning and (colour)protection products for outdoor living market welcomes Down2Earth Capital as a majority shareholder to fuel growth.

Founded in 1996, Golden Care makes 100% water-based, bio-degradable cleaning and protection products for teak, fabric, wicker, and other outdoor furniture materials. Their non-hazardous products, which are known for their exceptional quality and ensuring safety for both humans and the environment, are consistently enhanced through internal research and development efforts. As a result, Golden Care quickly emerged as the preferred supplier for key global players in the mid & high-end segment of the outdoor living sector.

Down2Earth is a Belgian private equity investor focusing on small and medium-sized transactions in the Benelux.

What we did

Capitalmind Investec advised the shareholders of Golden Care throughout the sell-side process, with:

– Drafting information & marketing materials;
– Identification and selection of strategic and financial buyers through a competitive process;
– Managing price negotiations;
– Handling due diligence;
– Coordinating legal documentation.