Merger IceMobile and Brandloyalty

Secteur(s)
Business Services / TMT
Type d'opération
Cession
Date
juin 2012
Pays
Benelux

Client

Icemobile: developer of mobile applications, including leading brand applications for Ahold (Appie) and ABN AMRO, and Sara Lee (Douwe Egberts)

Opération

Capitalmind advised on the merger between IceMobile and Brandloyalty

Parties prenantes

Equipe

  • Ron Belt

    Ron Belt

    Managing Partner Pays-Bas
  • Jan Willem Jonkman

    Jan Willem Jonkman

    Managing Partner Pays-Bas
  • Marleen Vermeer

    Marleen Vermeer

    Associé Pays-Bas

What we did

  • Advised the founders of Icemobile over many years on strategic and financial matters;
  • Set the timing for and exclusively advised on the sale process, including the advanced structuring of the transaction;
  • Led negotiations and project managed the due diligence.