Merger IceMobile and Brandloyalty

Sector(s)
Business Services / TMT
Deal type
Sell your business
Date
June 2012
Countries involved
Benelux

Client

Icemobile: developer of mobile applications, including leading brand applications for Ahold (Appie) and ABN AMRO, and Sara Lee (Douwe Egberts)

Deal

Capitalmind advised on the merger between IceMobile and Brandloyalty

Parties

Lead team

  • Ron Belt

    Ron Belt

    Managing Partner Benelux
  • Jan Willem Jonkman

    Jan Willem Jonkman

    Managing Partner Benelux
  • Marleen Vermeer

    Marleen Vermeer

    Partner Benelux

What we did

  • Advised the founders of Icemobile over many years on strategic and financial matters;
  • Set the timing for and exclusively advised on the sale process, including the advanced structuring of the transaction;
  • Led negotiations and project managed the due diligence.