About the deal

The Company raised funds from mid-market PE firm OAKS Asset Management as part of its Series D funding round. This round makes Wow! Momo Foods one of the strongest domestic players in the Indian QSR space. This is a testimony to the brand’s strong business vision, execution capabilities and focus on sustained profitability.

Investec acted as the Exclusive Financial Advisor to Wow! Momo.

About Wow! Momo

Founded in 2008, Wow! Momo is India’s leading domestic QSR Chain, operating 3 brands – “Wow! Momo”, “Wow! China” and “Wow! Chicken”. Wow! Momo is now present with 480 outlets across 21 cities, targeting to reach over 100 cities soon. The fundraise will enable the company to build strong back-end capabilities and strengthen its Tier-1 & Tier-2 market presence. The funds will also be utilised to fortify the brand’s FMCG presence.

About OAKS

OAKS, a mid-market private equity firm invests in experienced entrepreneur led consumer businesses in India. The fund is focussed on backing strong consumer brand stories driven by seasoned entrepreneurs who focus on profitable growth.