Samshield partners with Initiative & Finance

Deal type
Sell your business
February 2023
Countries involved


Samshield is a French-based company specialized in the design, manufacture and distribution of premium equestrian helmets and apparel


Capitalmind has advised Samshield’s shareholder on a minority sale to Initiative & Finance


Lead team

  • Alexandre Ebin

    Alexandre Ebin

    Partner France
  • Jean-Paul Bruna

    Jean-Paul Bruna

    Vice President France

About the deal

Founded in 2004 by Sam Maloigne, and located in Beauvais, Samshield started in the design and distribution of horse-riding helmets. Thanks to its strong brand image and international footprint (more than 80% of sales are generated outside of France), Samshield has successfully undertaken product diversification by launching a line of technical apparel.

Samshield welcomes Initiative & Finance as a minority shareholder to support its growth projects: (i) broaden product portfolio and (ii) foster its development on the North American market.

With 35 portfolio companies and over 340 deals carried out since its inception in 1984 (management buy-out, owner buy-out, management buy-in, build-up, etc.), Initiative & Finance is a major private equity player in France.

What we did

Capitalmind has assisted Philippe Maloigne, Samshield’s sole shareholder, throughout the transaction process: defining the transaction scope, designing deal tactics in a challenging market, approaching the most relevant investors, setting up the right degree of competitive pressure in order to maximize the terms of the transaction and find the best partner to support the growth projects.