Peer joined Capitalmind as Senior Advisor in 2022 with more than 30 years of experience in a wide range of automotive industries, from special interest groups to OEMs to B2B volume marketers, specializing in the design and implementation of aggregated online sales.
Before starting his almost 20-year career at BCA, now Constellation Automotive Group (1.5 million vehicles sold p.a.), he spent 7 years at the Automobile Club of Germany, where he was responsible for event marketing of major events (Formula 1, Oldtimer Grand Prix). At BMW, as Head of Marketing of the Business Unit Mobile Tradition, he was responsible for the BMW branding from the past and also led the integration of the Rover, Land-Rover and Rolls-Royce history, as well as the affiliation of the British Motor Heritage Trust into the BMW Group.
In 2001 he joined BCA’s German management team and has a proven track record in sales and marketing. In addition to founding and establishing BCA Auto-Remarketing Schweiz AG as Managing Director, he was appointed to the position of Business Development Director Mainland Europe at BCA Europe in 2011. Here he developed new products, co-operations in marketing and accompanied the change management from physical to pure online sales. Together with his team, he designed the world’s first aggregated, simultaneous auction of various European auction houses in the B2B vehicle sector for the client Alphabet Leasing and went live in 2014.
Since 2020, he has advised international start-ups, VCs, and PEs on M&A, change management, future strategy, e-commerce, meta-platforms and aggregation.
Additionally, he is Of Counsel at a Düsseldorf law firm.
He received his M.A. degree from Johannes Gutenberg University, Mainz in American Studies, Business Administration and Philosophy with studies abroad in Los Angeles and London. He has a special interest in historic automobiles and is a board member of the Wiesbaden Automobile Club.
He speaks fluent German and English.