About the deal

Keller Group (“Keller”), founded in 2005 in Munich by Jakob and Moritz Keller, is an award-winning European online destination for running and outdoor sporting goods with sales of ~100 million € in 2021. Due to liquidity constraints, caused by supply-chain disruptions and a reduction in customer demand, Keller had to file for insolvency in March 2023. Dr. Christian Gerloff, Gerloff Liebler Rechtsanwälte, acted as insolvency administrator for the insolvency proceedings of Keller.

Since 2005 Keller has built a highly sophisticated e-commerce ecosystem with webshops in 11 European countries, based on a state-of-the-art self-developed tech stack, as well as a sports rewards app with APIs to all major fitness trackers, including Nike Run Club and Adidas Running/Runtastic, serving a large customer base.

The sale includes the domains, trademarks and e-commerce platform of Keller, which have been acquired by WeSports Scandinavia AB, Sweden, (“WeSports”) a sports equipment category expert group. WeSports is #1 within bikes, fitness, ski, hockey and floorball in Sweden and holds leading positions in Finland as well as in running, racket sports, outdoor, mobility, water sports and sports nutrition. WeSports will relaunch Keller to be a true destination that caters to all aspects of the sports lifestyle, including gear, clothes, and shoes.

What we did

Capitalmind advised Dr. Christian Gerloff in his role as insolvency administrator for Keller on the sale process, including: Approach and education of domestic and international potential buyers, preparation and coordination of due diligence process as well as negotiation and structuring of the commercial deal parameters.