Acquisition of Human Inference by EDM Media Group

Deal type
Buy a business
February 2019
Countries involved
Benelux / France


EDM Media Group (“EDM”) is market leader in the field of marketing data and technology within the Benelux servicing the top 500 organizations in this area. The company delivers return on data in every stage of the customer journey with Audiences, Insights and Data Quality.


Acquisition of Human Inference (“HI”) by EDM. The knowledge and experience of HI will be a great addition to the Data Quality proposition of EDM and will help to transform EDM into a Data Technology Solutions company.


Lead team

  • Ron Belt

    Ron Belt

    Managing Partner Benelux

What we did

Capitalmind is actively supporting EDM in formulating and executing its buy & build strategy. In this process we supported EDM from the early stage introduction phase on up to final deal structuring and negotiation of terms and conditions of the deal.

About the deal

EDM was founded in 1995 and has shown strong growth ever since, both autonomous as well as through acquisitions. The company is executing a clear and concrete Buy & Build plan to become the number 1 in people-based marketing by further connecting – through acquisitions – systems and data that drive seamless customer experiences and higher ROI.

The acquisition of HI is the 7th substantial acquisition of the company in recent years and several other acquisitions are expected to follow soon in order to further build-out the data proposition of the company. With this acquisition, EDM’s employee base has grown to over 100 employees.

HI is the leading provider of data quality management software in Europe, servicing companies in the Benelux, Germany and the United Kingdom, with 35 FTE.

Both organizations focus on helping organizations to retrieve meaningful data from customers to improve their performance. The additional knowledge and experience HI has in the field of Data Quality proposition will be a great asset to EDM and further transforms the company from a data solutions company into a data technology solutions company.