About the deal

Voor Elkaar Holding, part of Coöperatie DELA, is investing in Prikkl; a pioneering financial coaching and advice platform. Prikkl’s mission is to support everyone in the Netherlands in making thoughtful financial choices at every stage of their life.

Voor Elkaar Holding, part of Coöperatie DELA, is a strategic investor seeking to create social impact by harnessing the power of solidarity. DELA has been insuring and providing dignified funerals for everyone for more than 85 years. The Coöperatie has no profit motive and uses the returns to ensure its continuity. DELA wants to increase its social impact by making the power of the collective work for as many people as possible on other matters than death. Voor Elkaar Holding has been set up for this purpose and invests in companies active in informal care support and financial care & planning. In addition to capital, Voor Elkaar Holding helps these companies with expertise in marketing, finance, IT and innovation.

Prikkl is a proud partner of several employers, pension funds, unions and O&O funds throughout the Netherlands. Prikkl provides financial choice guidance for all working Dutch people, regardless of the sector in which they operate.

What we did

Capitalmind Investec is the exclusive advisor to Voor Elkaar Holding in its Buy & Build strategy and advised throughout the entire investment process up to closing, in:
– Meetings with management and gathering information;
– Drafting an investment deck;
– Deal structuring and (price) negotiations;
– Handling Due Diligence;
– Coordinating legal documentation phase.

Target Headquarter
November 2023