LBO of i-Run

Sector(s)
Consumer / TMT
Deal type
Buyout / MBO / Sell your business
Date
October 2022
Countries involved
France

Client

i-Run is the e-commerce pioneer and French leader in omnichannel distribution for running and trail items

Deal

Capitalmind advised the shareholders of i-Run on an LBO sponsored by GENEO Capital Entrepreneur.

Parties

Lead team

  • Jean-Arthur Dattée

    Jean-Arthur Dattée

    Partner France
  • Alexandre Ebin

    Alexandre Ebin

    Partner France
  • Jean-Paul Bruna

    Jean-Paul Bruna

    Associate France

About the deal

i-Run, the e-commerce pioneer for running and trail in France, has become the French leader in omnichannel distribution for running and trail items, after a decade of very strong growth (10-fold increase in turnover in 10 years). The management’s strategy has proven to be successuful:

  • Continuous innovation and proprietary technology,
  • Quality of service and flawless customer experience,
  • Long-term partnerships and brand awareness

The development of a network of stores has also enabled i-Run to strengthen its proximity with customers.

With this majority LBO transaction, Geneo, Eximium, MACSF, and BPI France who is reinvesting, will support the reorganization of the group’s shareholding structure: investment of the management alongside the founder and exit of iXO Private Equity. The new pool of shareholders will support the team in coming sustainable growth projects: strengthening international and retail activities, acquiring new businesses and launching new products.

What we did

Capitalmind has advised the shareholders and the management of i-Run conceiving a tailored LBO transaction allowing:

  • the exit of financial shareholders leveraging i-Run’s recent growth, leadership and prospects,
  • i-Run’s managers to invest and/or re-invest under the best conditions, in order to benefit from future value creation.

Our team’s commitment was unwavering throughout the entire transaction process: advising exit options and timing before launching the process, defining deal tactics, identifying potential investors most likely to value i-Run’s positioning and to accompany its development alongside the management team, and organizing a competitive bidding process.