Merger of Bulbby and Simply Colors

Consumer / TMT
Deal type
Sell your business / Buy a business
April 2019
Countries involved


Bulbby is an e-commerce webshop where customers can purchase customized gifts


Bulbby and Simply Colors merged into the largest personalized gifts e-commerce player in the Netherlands


Lead team

  • Ron Belt

    Ron Belt

    Managing Partner Benelux

What we did

We advised in every step of the merger, including the identification of synergies, management team composition and financial reporting.

About the deal

Bulbby & Simply colors merged their activities to become the largest player in the Netherlands in personalized goods in the young families category. Both brands will continue to exist and will strengthen each other buy adding the bags from Bulbby to the offering of Simply Colors and vice versa add Simply Colors products to the Bulbby portfolio.