What we did

We advised in every step of the merger, including the identification of synergies, management team composition and financial reporting.

About the deal

Bulbby & Simply colors merged their activities to become the largest player in the Netherlands in personalized goods in the young families category. Both brands will continue to exist and will strengthen each other buy adding the bags from Bulbby to the offering of Simply Colors and vice versa add Simply Colors products to the Bulbby portfolio.


Target Headquarter
April 2019