Sale of Petworld to Maxi Zoo / Fressnapf

Consumer / Food & Agro
Deal type
Sell your business
January 2021
Countries involved
Denmark / Germany


Petworld is an omnichannel pet specialty retailer in the Nordic region


Capitalmind has advised Petworld in the sale to Maxi Zoo (part of Fressnapf Group)


Lead team

  • Stig Madsen Lachenmeier

    Stig Madsen Lachenmeier

    Managing Partner Nordics

About the deal

Founded in 1998, Petworld has grown significantly and developed into one of the leading omnichannel pet specialty retailers in the Nordic region operating through 36 physical stores across Denmark as well as e-commerce channels in Denmark, Norway, Sweden, and Finland. Petworld offers a wide range of premium brands and with c. 350,000 loyalty club members the company is a preferred supplier of food, treats, and accessories to many Nordic pet owners. The company is headquartered in Aarhus, Denmark, and employs more than 200 FTEs.

Headquartered in Germany, Fressnapf Group is the leading pet specialty retailer in Europe with c. 1,500 stores in 11 European countries and annual sales of more than €2bn. The retail network is operated as a mix of own stores and franchise stores and employs c. 12,000 people in total. The group operates 47 stores in Denmark under the Maxi Zoo brand, which is used in all markets outside Germany.

With the acquisition of Petworld, Maxi Zoo further strengthens its leading position in the Danish market and enters Norway, Sweden, and Finland with an online presence.

What we did

Capitalmind actively supported Petworld as exclusive financial advisor along the entire sell-side process: financial databook and marketing materials preparation, dialogue with relevant strategic buyers, advising transaction strategy and structuring, defining deal tactics, management of the due diligence and negotiation of terms and conditions of the deal until final closing of the transaction.