About the deal
Bauzentrum Maeusel GmbH (“Maeusel”), founded in 1920 by Heinrich Maeusel, is a full-range DIY retailer and building materials distributor in Bad Vilbel, Germany. The 4th generation family businesses sales split into ~2/3 DIY (B2C) and 1/3 building materials (B2B). Maeusel is excellently located, in the high disposable income Rhine-Main region just a few minutes’ drive outside of Frankfurt am Main, with spacious sales and storage areas totaling ~35,000 sqm.
With the aim of securing the future of the company, the shareholder family was looking for a succession solution by selling the company including real estate to a strategic buyer.
Maeusel was acquired by the leading German DIY retailer, Bauhaus AG (“BAUHAUS”). The financially strong, family-run group operates more than 250 of its own branches and franchise locations throughout Europe, with >18,000 employees and annual sales of >7 billion €.
BAUHAUS will continue to operate the location as a modern specialist center under their own brand, together with the employees who will be taken over.
“The extensive sector knowledge of the Capitalmind team, including the relevant access to potential buyers, and profound experience with succession-related transactions were very valuable for us in this project. As a family-run company in the fourth generation, we have found an excellent strategic succession solution.” Roland Maeusel, Managing Director & majority shareholder
What we did
Capitalmind advised the shareholder family on the sale of the company, including: Mapping out the process strategy, preparation of the marketing documents, preparation and validation business plan and financial model, approach and education of domestic and international potential buyers, preparation and coordination of due diligence process including data room and Q&A, advice on transaction structure and negotiation of the commercial deal parameters.