Sale of Bauzentrum Maeusel to BAUHAUS

Deal type
Sell your business
February 2023
Countries involved


Bauzentrum Maeusel GmbH is a 4th generation family run full-range DIY retailer and building materials distributor in Bad Vilbel, Germany


Capitalmind has advised the shareholders of Bauzentrum Maeusel GmbH in the sale to Bauhaus AG in the context of a succession solution


Lead team

  • Jürgen Schwarz

    Jürgen Schwarz

    Partner Germany
  • Florian Ismer

    Florian Ismer

    Manager Germany

About the deal

Bauzentrum Maeusel GmbH (“Maeusel”), founded in 1920 by Heinrich Maeusel, is a full-range DIY retailer and building materials distributor in Bad Vilbel, Germany. The 4th generation family businesses sales split into ~2/3 DIY (B2C) and 1/3 building materials (B2B). Maeusel is excellently located, in the high disposable income Rhine-Main region just a few minutes’ drive outside of Frankfurt am Main, with spacious sales and storage areas totaling ~35,000 sqm.

With the aim of securing the future of the company, the shareholder family was looking for a succession solution by selling the company including real estate to a strategic buyer.

Maeusel was acquired by the leading German DIY retailer, Bauhaus AG (“BAUHAUS”). The financially strong, family-run group operates more than 250 of its own branches and franchise locations throughout Europe, with >18,000 employees and annual sales of >7 billion €.

BAUHAUS will continue to operate the location as a modern specialist center under their own brand, together with the employees who will be taken over.

“The extensive sector knowledge of the Capitalmind team, including the relevant access to potential buyers, and profound experience with succession-related transactions were very valuable for us in this project. As a family-run company in the fourth generation, we have found an excellent strategic succession solution.” Roland Maeusel, Managing Director & majority shareholder

What we did

Capitalmind advised the shareholder family on the sale of the company, including: Mapping out the process strategy, preparation of the marketing documents, preparation and validation business plan and financial model, approach and education of domestic and international potential buyers, preparation and coordination of due diligence process including data room and Q&A, advice on transaction structure and negotiation of the commercial deal parameters.