Sale of Traffic4U to IPG Mediabrands

Sector(s)
Business Services / TMT
Deal type
Sell your business
Date
August 2014
Countries involved
Benelux / United States

Client

Traffic4U; digital marketing agency focused on search engine optimization, search advertising and conversion rate with a market leading position in the Netherlands

Deal

Capitalmind advised on sale of Traffic4U to IPG Mediabrands

Parties

Lead team

  • Ron Belt

    Ron Belt

    Managing Partner Benelux
  • Marleen Vermeer

    Marleen Vermeer

    Partner Benelux

What we did

  • Advised management and shareholders of Traffic4U over many years on their future growth strategy;
  • Project managed the sales process in the interest of the shareholders, project managed the due diligence process, assisted on the negotiation of the different legal agreements and related operational matters (eg integration matters etc.) and successfully closed the transaction.