About the deal
Stadtsalat GmbH (“STADTSALAT”), founded in 2016 in Hamburg by Marcus Berg and Tom Smets, is Germany’s leading healthy and high-quality salad and bowl online food delivery business. Products are freshly crafted in STADTSALAT’s stores and delivered to customers by its very own bike riders. Over the past couple of years STADTSALAT has developed a strong foothold in major German cities Hamburg, Berlin, Frankfurt, Cologne and (soon to be opened) Düsseldorf, based on its highly sophisticated tech-stack, a fully digitalized business model and sound unit economics. Thanks to its high-quality offering STADTSALAT has managed to develop a highly recognized brand for healthy and sustainable on-demand food.
So far STADTSALAT has been funded by the founders as well as two business angels. The Series C round was designated to welcome a professional institutional investor to accompany the business through the next growth phase by tapping wider Germany and further European markets.
The round was led by Triodos Food Transition Europe Fund, joined by the two existing major investors who also contributed significant amounts to support further growth. The capital raised will provide STADTSALAT with sufficient runway to scale the business by improving the digital first customer experience, strengthen the brand’s sustainable profile and adding new locations to the current setup.
With this investment, Triodos Food Transition Europe Fund re-enters the German market. Principal Investment Manager Adam Kybird: “STADTSALAT’s passion for healthy and sustainable food together with best-in-class tech and operations makes them a great addition to our portfolio. These fundamentals underpin what we believe is a unique business, able to serve customers with quick, convenient food which can also improve their health outcomes. We share a deep impact commitment with the founders who want to transform the convenience food sector in Germany to be healthier and more sustainable.”
“Capitalmind’s strong sector know-how and access to relevant domestic and international investors has been key to successfully realizing this deal with our preferred partner Triodos. The Capitalmind team has provided significant value-add to raising our current round in a challenging market environment. A big thanks for their excellent support.” Marcus Berg Co-Founder and CEO STADTSALAT
What we did
Capitalmind advised STADTSALAT on its Series C fundraising, including: Mapping out the process strategy and support on preparation of the pitch deck, support on preparing and validating business plan and financial model, approach and education of domestic and international potential investors, preparation and coordination of due diligence process including data room and Q&A, advice on transaction structure and negotiation of the commercial deal parameters.