What we did
Conducted an international sounding with relevant potential buyers, with a clear focus on strategic buyers (brick and mortar and online food retailers). Capitalmind accompanied Deutsche Post throughout the process with coordination and communication support. Furthermore we identified and exchanged the specific strategic synergies for each potential partner to find the “right” owner for AYNF and supported negotiations until signing.
About the Deal
Allyouneed Fresh operates an online supermarket and was founded in Berlin in 2011. With more than 22,000 products in stock and sales of c. €30m (2017), the company is one of the Top-5 online food retailers in Germany. Deutsche Post AG was planning to either divest or enter into a strategic partnership with a trade and/or financial buyer. In the end Delticom AG came out as the successful bidder in the process. Delticom AG is a major player in the German online food market covering multiple channels via their successful platforms Gourmondo.de and Lebensmittel.de. Apart from that Delticom is one of Europes largest online tire retailers (tirendo.de & reifen.de).