Sale of Brandfield to German listed fashionette

Deal type
Sell your business
April 2021
Countries involved
Benelux / Germany


Brandfield is a leading online shop for style items offering both own brands and external brands to consumers throughout Europe


Capitalmind has advised the shareholders of Brandfield B.V. on the sale of 100% of its shares to German listed fashionette


Lead team

  • Ron Belt

    Ron Belt

    Managing Partner Benelux

About the deal

Brandfield has been sold to fashionette, a listed European online platform for premium and luxury fashion accessories. Brandfield is an online shop for fashion with 2 complementary brick-and-mortar shops. It offers a curated selection of watches, jewellery, sunglasses, bags and wallets from a diverse collection of brands including its own.

fashionette is a leading European data-driven online platform for premium and luxury fashion accessories including handbags, shoes, sunglasses, watches and jewellery. Since its foundation in 2008, fashionette has established a market-leading brand recognition for premium and luxury handbags in its core market of Germany. The focus of fashionette is to make personalized online shopping of premium and luxury fashion accessories available throughout Europe.

“With the acquisition of Brandfield, we are significantly advancing the expansion announced at the IPO and accelerate our dynamic and profitable growth”*, fashionette’s CEO Daniel Raab says. The German company has been listed in the Scale segment of the Frankfurt Stock Exchange since October 2020.

What we did

Capitalmind advised the shareholders of Brandfield throughout the sell-side process, with:

  • Drafting marketing materials;
  • Approaching market;
  • Price negotiations;
  • Managing due diligence;
  • Coordinating legal documentation phase.