Sale of LionsHome to Waterland Private Equity

Sector(s)
Consumer / TMT
Deal type
Sell your business
Date
February 2022
Countries involved
Germany

Client

LionsHome GmbH, Berlin, is one of Europe’s leading product comparison and content platforms in the home and living sector

Deal

Capitalmind has advised the founders of LionsHome on the sale to Waterland Private Equity

Parties

Lead team

  • Jürgen Schwarz

    Jürgen Schwarz

    Partner Germany
  • Florian Ismer

    Florian Ismer

    Manager Germany

About the Deal

LionsHome GmbH, founded in 2014 in Berlin, is one of Europe’s leading online product comparison and content platforms for end customers in the home & living sector with more than 40 million yearly visits. Across its websites in 10 European countries, LionsHome aggregates the online product portfolio of numerous leading companies in the home & living sector and allows customers to find and compare product collections in the furniture and interior design segments on one single website quickly and easily.

The two founders Michael Röcker, CEO and Christoph Königer, CTO had so far bootstrapped LionsHome and were looking to find the right partner being able to support the further growth path of the company while offering an attractive partial exit opportunity at the same time. As part of the transaction, Michael and Christoph re-invested jointly with Waterland in the development of a leading commerce content aggregator of a wide range of digital publishing models under one roof. With LionsHome as nucleus, the aggregator is intended to quickly grow through further add-on acquisitions in additional product categories and geographies.

What we did

Capitalmind advised the founders of LionsHome on the sale to Waterland Private Equity, including mapping out the process strategy and preparation of all marketing documents, approach and education of domestic and international potential buyers, preparation and coordination of due diligence process including data room and Q&A, advice on transaction structure and negotiation of the commercial deal parameters of the exit- and re-investment-component.

The Capitalmind team has accompanied us closely throughout the whole process and contributed significantly in concluding this key transaction for the development of our company and us as founding shareholders. Their deep know-how in the E-Commerce / Tech segment paired with the constant support and entrepreneurial spirit they brought to the table made us establish trust with each other. It was a pleasure working together.”  Michael Röcker, Co-Founder and CEO LionsHome